How to Achieve the Viral Barbie Blush Look, According to Celebrity MUA Painted by Esther

The Elle beauty feature explains the rise of the Barbie blush trend—an ultra‑vibrant, doll‑like blush look championed by celebrity makeup artist Ngozi Esther Edeme, known as Painted by Esther. This bold, pink‑heavy style, inspired by nostalgic Barbie aesthetics, moves away from subtle “clean girl” makeup and celebrates dramatic color and inclusivity, with stars like Naomi Campbell, SZA and even Love Island alum Olandria Carthen seen rocking the look. Edeme breaks down how to achieve the trend at home—using both cream and powder blushes, embracing shades that suit personal preference, and pairing strong cheek color with shimmer and glowing skin for a playful, flattering finish.