Love Island’s Olandria Signs With UTA-Owned Digital Brand Architects

After her breakout run on Love Island USA Season 7, fan favorite Olandria Carthen took a major step toward building a long‑term career by signing with Digital Brand Architects (DBA) — a management firm owned by United Talent Agency (UTA) known for developing digital influencers into multifaceted entertainment personalities. The deal, announced in August 2025, signals a strategic pivot for Carthen beyond reality TV, with DBA planning a 360‑degree approach to expand her reach across lifestyle, fashion, and broader media opportunities rather than limiting her to social platforms alone. The move has been widely celebrated by fans as a smart career foundation and positions her to leverage her “Bama Barbie” brand — built on southern charm, relatability, and viral visibility — into more high‑profile projects and partnerships.